PARIS - Almost three years after debuting with plans to become “the best fashion school in the world” The Institut Français de la Mode on Wednesday officially inaugurated its new campus in Paris with a presence of students and professionals in the industry, from pattern makers to future managers. .
Finance Minister Bruno Le Maire joins executives including Sidney Toledano, president and chief executive officer of LVMH Fashion group; Bruno Pavlovsky, president of fashion and president of Chanel SAS; Guillaume de Seynes, chief executive officer of Hermès, and Pascal Morand, executive chairman of the Fédération de la Haute Couture et de la Mode.
Le Maire notes that French fashion generates 150 billion euros in annual sales and employs 600,000 people.
“You represent an important economic sector of France. It is not an accessory,” said the minister, whose office overlooks the IFM headquarters at Cité de la Mode et du Design, a striking contemporary building on the banks of the Seine.
Despite the disruption caused by the coronavirus pandemic, which closed the institution for five months last year, the school is growing ahead of schedule.
Xavier Romatet, former president of Condé Nast France, who assumed the position of rector of IFM in 2019. The school initially announced a target of 1,000 students in September 2022.
He told WWD: “We launched our courses faster than we originally expected, and secondly, the appeal of the school was almost immediate, which meant we had a significant number of applications. important.
IFM’s new 86,000-square-foot headquarters, designed and built by architect Patrick Mauger at a cost of 15 million euros, opened in January and now offers 16 courses catering to all levels fashion education, from vocational training to PhD, following the merger of IFM with the École de la Chambre Syndicale de la Couture Parisienne (ECSCP).
Founded in 1986 by businessman Pierre Bergé, a business partner of Yves Saint’s Laurent, IFM has produced designers such as Guillaume Henry and Nadège Vanhee-Cybulski, although it is primarily known for bringing world-class managers who have risen to the ranks of the leading luxury corporations. .
Notable alumni of ECSCP include Karl Lagerfeld, Valentino Garavani, Saint Laurent, André Courrèges, Issey Miyake and Tomas Maier, although in recent decades the school has been dwarfed by foreign rivals such as Central Saint Martins in London and the Royal Academy of Fine Arts in Antwerp outperformed. , Belgium.
In an effort to challenge those roots of cutting-edge design, innovative IFM added two new degrees to its curriculum in 2019: a bachelor of arts degree in Fashion Design and a Master of Arts degree in Fashion Design.
This is followed by a bachelor’s degree in Styling, due out in 2020, replacing classroom work with hands-on experience, and a bachelor of science in Management for the Fashion and Creative Industries, starting in the fall. this with 74 students.
“The first condition for this project to be successful is a balance of training in know-how, design and management, which is one of the trademarks of IFM,” said Romatet.
“Today, out of 1,000 students, we have 380 who are studying fashion design, either at bachelor or master level, meaning the creative population is the most important of the ranked students. at IFM,” he added, noting that the inaugural master’s graduation demonstration kick off Paris Fashion Week March.
The students continued to work in the glass-walled workshops on Wednesday night when guests submitted their applications.
The crowd included Guillaume Henry and Sophie Brocart, Patou’s artistic director and chief executive officer, respectively; Johnny Coca; Alexandre Mattiussi; Julie de Libran; Arnaud Vaillant of Coperni; Nicolas Houzé, CEO of Galeries Lafayette, and Bastien Daguzan, CEO of Paco Rabanne and head of the IFM Alumni organization.
About a third of students come from abroad, although the pandemic means Europeans now make up 50 per cent of foreigners enrolled at the university, compared with a third previously. In total, 48 countries are represented, with half of the non-European students coming from Asia and the other half from the Americas.
Aware that the school has difficulty attracting students from the African continent, IFM this year launched a program to promote African fashion brands with Birimian, an investment firm focused on fashion brands. Africa’s luxury and luxury brands, aiming to welcome between 10 and 12 brands each year.
Participants take physical and online courses, and are mentored by industry executives such as Geoffroy de la Bourdonnaye, former CEO of Chloé. Romatet said select brands will be displayed in a dedicated corner at the Printemps department store next spring.
The project is part of the school’s Center for Fashion Entrepreneurship, set up this year to group existing and new initiatives, including an incubator, taking on 10 brands early six January times and the accelerator IFM Labels, has helped develop brands including Jacquemus, Marine Serre and Koché.
The school is also launching a new award for entrepreneurs with fashion brand Ami Paris, open to all students.
Winners will benefit from a year of mentoring from members of the jury, including Mattiussi, the brand’s founder and creative director, and Nicolas Santi-Weil, CEO of the brand. it, and cultural figures such as the writer Leïla Slimani; Sarah Andelman, founder of the consulting firm Just an Idea; and musician Max Sokolinski.
“Returning as much as I was given when I first started is essential to me. As an art director, sharing my experience with young creators is energizing. As a founder, I never forget how dialogue, trust and mentorship can successfully help make dreams come true,” said Mattiussi.
“Together, Ami and the Institut Français de la Mode are committed to engaging young people, encouraging them to start the decision-making process, by raising awareness of the limitless opportunities they can create as a mindset. How to be an entrepreneur. Initiating this project, which recreates the entrepreneurship of the next generation of leaders for free, is a source of immense pride for me,” added Santi-Weil.
IFM is part of its mission to introduce its students to the broader cultural scene in Paris, which also includes ongoing partnerships with major institutions such as the Center Pompidou contemporary art museum, Cinémathèque Française and the Paris Conservatory.
“Fashion plays a very important role in the cultural landscape in Paris,” says Romatet, noting that there are numerous exhibitions this fall, including “Thierry Mugler: Couturissime” at the Musée des Arts Décoratifs and “Vogue Paris 1920-2020” at the Palais Galliera, a fashion museum backed by Paris City Hall.
In an effort to promote diversity, approximately 30% of eligible students, or 130 students in total, benefit from need-based scholarships offered by the IFM Foundation, chaired by the IFM Foundation. Chanelby Pavlovsky. Its total budget is 1 million euros this year, sponsored by 31 companies including Adidas, Balenciaga, Burberry, Celine, Chanel, Chloé, Dior, Farfetch, Hermès, Kering, L’Oréal, Louis Vuitton and Saint Laurent.
Le Maire said it was important to ensure that the fashion industry was inclusive. “It has to be open to all because it is part of our culture, and our culture is not just for the elite. It is open to all our compatriots, without exception,” said the minister.
Romatet says that in addition to their valuable financial support, companies large and small in the industry are equally generous in their time. “Although the industry is very competitive, they all come together to make this school and ensure it is world class,” he said, noting the 100 fashion and luxury professionals who teach at the school. IFM.
Chanel, Kering and the Première Vision trade show have also sponsored academic chairs on sustainability, craftsmanship and sourcing, respectively.
“I was surprised because every day at school, I saw people in the industry who didn’t need to be there. They are there because they want to be there. To me, this is an indication of the success and attractiveness of this school, and perhaps that is what sets us apart from other places where the fashion industry is weaker than the industry. which we are fortunate to have in Paris,” he concluded.
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https://wwd.com/fashion-news/fashion-features/worlds-best-fashion-school-inaugurates-new-campus-in-paris-institut-francais-de-la-mode-1235003321/ ‘World’s Best Fashion School’ Inaugurates New Campus in Paris – WWD